The Well Timed Strategy : Managing the Business Cycle For Competitive Advantage by Peter Navarro is an important book which many business leaders will wish they’d read before the 2007 credit crunch and the 2008/9 recession. For too long, talk about the wider business environment through PEST analysis and scenario planning was seen as an [...]
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Continue ReadingThe SPACE matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for financial strength. Financial Strength In The SPACE Matrix According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, Rowe, Mason, Dickel, [...]
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Continue ReadingIn his book Competitive Strategy, Michael Porter introduces the idea of generic competitive strategies and says that a business must choose between differentiation and cost leadership or risk being “stuck in the middle”, missing on the high profitability that an effective strategy for one or the other.
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Continue ReadingExit barriers intensify competitive rivalry by stopping businesses that are losing money from leaving the industry when there is little or no hope of future profitability. The Five Forces model from Michael Porter is an important way to understand the competitive pressures within an industry and at the centre is competitive rivalry. What Are The [...]
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Continue ReadingThe SPACE matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for competitive advantage. Competitive Advantage In The SPACE Matrix According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, Rowe, Mason, Dickel, [...]
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Continue ReadingCustomer Power : How To Grow Sales And Profits In A Customer-Driven Marketplace is by David Swaddling and Charles Miller. At the time of writing the book, they were President and Senior VP of Insight-MAS, a consulting firm specialising in the measurement and management of Customer Perceived Value. I found their website when I became [...]
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Continue ReadingThe Boston Consulting Group On Strategy : Classic Concepts and New Perspectives has been edited by Carl W. Stern and Michael S. Deimler. The Development Of Strategy What we know about strategy has come from three different sources: Business leaders and entrepreneurs doing what seems right and sensible to win in their markets . Academics [...]
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Continue ReadingThe SPACE matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for industry attractiveness. Industry Attractiveness In The SPACE Matrix According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, Rowe, Mason, Dickel, [...]
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Continue ReadingI must admit that I am fascinated by my Google Analytics statistics – numbers and marketing combined – wow. But is your target market connecting with you as well as it could?
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Continue ReadingToday I want to tell you about a friend of mine, Lynda Nicholson, who helps owners of horse businesses to improve their marketing (some people call this equine marketing). Lynda specialises in Internet marketing and runs the website www.HorseWebsitesThatWork.com Horse Website Design The Missing Piece When Starting A Horse Business
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