November 2011

The Well Timed Strategy by Peter Navarro

by Paul Simister on November 27, 2011

The Well Timed Strategy :  Managing the Business Cycle For Competitive Advantage by Peter Navarro is an important book which many business leaders will wish they’d read before the 2007 credit crunch and the 2008/9 recession. For too long, talk about the wider business environment through PEST analysis and scenario planning was seen as an […]

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Financial Strength In The SPACE Matrix

by Paul Simister on November 24, 2011

The SPACE or Strategic Positioning matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for financial strength. Financial Strength In The SPACE Matrix According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, […]

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Differentiation And Cost Leadership Or Cost Leadership?

by Paul Simister on November 20, 2011

In his book Competitive Strategy, Michael Porter introduces the idea of generic competitive strategies and says that a business must choose between differentiation and cost leadership or risk being “stuck in the middle”, missing on the high profitability that an effective strategy for one or the other.

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Exit Barriers Intensify Competitive Rivalry

by Paul Simister on November 18, 2011

Exit barriers intensify competitive rivalry by stopping businesses that are losing money from leaving the industry when there is little or no hope of future profitability. The Five Forces model  from Michael Porter is an important way to understand the competitive pressures within an industry and at the centre is competitive rivalry.

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Competitive Advantage In The SPACE Matrix

by Paul Simister on November 17, 2011

The SPACE matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for competitive advantage. Competitive Advantage In The SPACE Matrix According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, Rowe, Mason, Dickel, […]

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Customer Power by David Swaddling & Charles Miller

by Paul Simister on November 15, 2011

Customer Power : How To Grow Sales And Profits In A Customer-Driven Marketplace is by David Swaddling and Charles Miller. At the time of writing the book, they were President and Senior VP of Insight-MAS, a consulting firm specialising in the measurement and management of Customer Perceived Value. I found their website when I became […]

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The Boston Consulting Group On Strategy

by Paul Simister on November 12, 2011

The Boston Consulting Group On Strategy : Classic Concepts and New Perspectives has been edited by Carl W. Stern and Michael S. Deimler. The Development Of Strategy What we know about strategy has come from three different sources: Business leaders and entrepreneurs doing what seems right and sensible to win in their markets . Academics […]

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The SPACE matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for industry attractiveness. Industry Attractiveness In The SPACE Matrix According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, Rowe, Mason, Dickel, […]

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Who’s Reading Your English Website?

by Paul Simister on November 9, 2011

I must admit that I am fascinated by my Google Analytics statistics – numbers and marketing combined – wow. But is your target market connecting with you as well as it could?

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Marketing A Horse Business – Equine Marketing

by Paul Simister on November 8, 2011

Today I want to tell you about a friend of mine, Lynda Nicholson, who helps owners of horse businesses to improve their marketing (some people call this equine marketing). Lynda specialises in Internet marketing and runs the website www.HorseWebsitesThatWork.com Horse Website Design The Missing Piece When Starting A Horse Business

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The Language Of Trust by Michael Maslansky

by Paul Simister on November 6, 2011

The full title and attribution of this important book is The Language Of Trust : Selling Ideas In A World Of Skeptics by Michael Maslansky with Scott West, Gary DeMoss and David Saylor. Skeptics or Sceptics I’d better deal with the language issue upfront. The book title includes the word skeptics with a k but […]

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Important Strategy Questions – Seven Strategy Questions

by Paul Simister on November 5, 2011

I’ve been writing a series of articles about strategy questions so when I learnt that Harvard Business School professor Robert Simons has written a book called Seven Strategy Questions: A Simple Approach for Better Execution it seems appropriate to include details of the questions. The Seven Strategy Questions

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What Customers Want

by Paul Simister on November 4, 2011

In the rush to sell products and services, too many businesses make the mistake of creating marketing materials without first focusing on what customers want. I like customer value thinking and the idea that we buy based on a hierarchy of product attributes, expected consequences and desired goals. These concepts pass between rational and emotional […]

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Strategy Definition – What is Strategy?

by Paul Simister on November 3, 2011

What is the definition of strategy and how do various strategy definition compare? There is a lot of talk about strategy and the need to be more strategic in your thinking if you want business to succeed but I don’t think there is any agreed definition of strategy. In fact, looking through various strategy books, […]

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Creating & Delivering Your Value Proposition

by Paul Simister on November 3, 2011

Creating & Delivering Your Value Proposition : Managing Customer Experience For Profit by Cindy Barnes, Helen Blake and David Pinder is a book which goes into a detailed methodology of how to create a value proposition. Creating & Delivering Your Value Proposition Review

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Environmental Stability In The SPACE Matrix

by Paul Simister on November 2, 2011

The SPACE matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for environmental stability. Environmental Stability In SPACE According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, Rowe, Mason, Dickel, Mann and […]

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The Consumer Value Chain

by Paul Simister on November 1, 2011

In the classic book, Competitive Advantage, strategy guru Michael Porter introduced the value chain in a stylised diagram based on a manufacturing business but many people overlook the idea of a consumer value chain. The Consumer Value Chain A business performs many different activities to create its own products or services which it intends to […]

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