March 2013

Can Blockbuster Be Turned Around?

by Paul Simister on March 25, 2013

Blockbuster, the DVD rental chain went into administration in January 2013 as demand shrank under pressures from online video streaming services like NetFlix and Amazon’s LoveFilm and the increased entertainment options provided by the many channels available on satellite TV. It was announced just before the quarterly rents were due for payment in late March […]

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Why Are Some Companies More Profitable Than Others?

by Paul Simister on March 21, 2013

There are two fundamental questions that business owners and managers ask all over the world: Why are some companies and businesses more profitable than others? It’s a great starting point for the second, and even more important question. How can we this business or company more profitable? Profit Or Sales We know some people focus […]

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How To Create A Vision For A Small Business

by Paul Simister on March 20, 2013

Should every business have a clear vision, no matter what the size? In my opinion, yes. There’s a danger of thinking that mission statements and vision statements belong to the work of senior managers in big businesses and only big businesses. While it’s true that big businesses have a much harder job of communicating a […]

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How To Survive A Price War

by Paul Simister on March 19, 2013

This article looks at prices wars and in particular, how to survive a price war if you find yourself being dragged into one by competitive rivalry by undifferentiated competitors or a particularly aggressive strategy by one competitor who may be differentiated but whose actions damage the entire market. My Experience Of Price Wars I have […]

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Sex Cereal – A Breakfast Cereal To Boost Libido

by Paul Simister on March 19, 2013

I look looking for products that are new, different and innovative so when I read about Sex Cereal, I knew it had to feature in my differentiation examples. Sex Cereal is promoted as the world’s most Passionate Cereal and the first gender-based wholefood and it’s promotional slogan is “big life living, fuel your fire”. It […]

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I want to take this opportunity to explain why I recommend Profitable Growth Strategies as the business growth training for small business owners. The Business Problem I Saw Ever since I was a trainee accountant in the early 1980s, I’ve been concerned at the struggle many small business owners have to earn an income that […]

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Are The Five Forces Wrong?

by Paul Simister on March 18, 2013

One of the very best known strategy models is the Five Forces Of Industry Profitability that has been developed and promoted by Professor Michael Porter. Background To The Five Forces Analysis Model The Five Forces Analysis model was first introduced in the Harvard Business Review in 1979 in an article by Michael Porter called “How […]

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Marketing or Strategy or Marketing Strategy?

by Paul Simister on March 15, 2013

Do marketing and business strategy fit together neatly like two complicated jigsaw puzzle pieces in the picture of “successful business management”? Or do marketing and strategy overlap in a topic called “marketing strategy”? It’s an interesting question and one that I picked up from the Harvard Business Review on an article called The Best Companies […]

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How To Find Your Niche Market

by Paul Simister on March 8, 2013

In this article, I will look at the issues involved with finding and selecting a niche market that will help your business to attract, convert and keep customers. What Is A Niche Market? A niche market is a small segment of a bigger, more general market that you can specifically target in your marketing and […]

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The Aston Martin One-77 – The Ultimate Aston Martin

by Paul Simister on March 6, 2013

The Aston Martin One-77 is what I call a car. It’s been described as the ultimate Aston Martin and I can understand why. I was critical of the branding decision for the Aston Martin Cygnet but the one-77 really is worthy of the marque and then some.

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The Six Steps Profit Formula Report

by Paul Simister on March 5, 2013

Get my free report… The Six Steps Profit Formula: The Simple Rules Every Small Business Owner Needs To Know I will probably ask people to sign up for this in future but at the moment you can get it without any kind of obligation by clicking on the download link below: The Six Steps Profit […]

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Differentiation & Business Start-Ups

by Paul Simister on March 1, 2013

Is differentiation and how you will attract and convert customers a vital issue that needs your attention while you are thinking about starting a business or is it something that you can afford to leave until your business is more established? The Role Of Differentiation In Business Start Up Planning This is one of those […]

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