How do you differentiate your business?
You answer the 7 big questions of business success in a way that is distinctive:
- How Much?
Is differentiating your business really that simple?
Yes and No.
These questions are an immensely powerful way to design your business to be different from your competitors.
But, while you have the ideas and answers, it’s not your opinion that matters in the end.
The market, your potential customers, have the power to reward a well designed and differentiated business.
And to get your reward, you need to motivate them by appealing to their self interest.
You’ve probably seen the letters WIIFM before if you read business blogs.
They stand for “What’s In It For Me?”
It’s a question you must keep in your mind at all times because if you don’t, you market will ignore you.
You need to answer the 7 big questions of business success by looking through your customers eyes to make sure that what you are doing is adding value to them and strengthening your relationship.
I’ve put together a special mp3 presentation of the 7 Big Questions & Answers of Business Success which you will get if you sign up for my Profit Tipping Point Report.
Paul Simister is a differentiation business coach who helps small business owners to profit from differentiating their businesses, being distinctive in the eyes of their customers and standing out in a crowded marketplace.
You too can move past your profit tipping point by answering the seven big questions of business success (mp3).