My name is Paul Simister and I am fascinated by how businesses differentiate themselves from each other and bring real value to the market by offering customers a choice.
I’m a business coach based in the Birmingham in the centre of the UK and I’ve been providing coaching, consulting and training as an independent since 1995.
Before then I was Finance Director / Commercial Director of a manufacturing & distribution business supplying commodity products to electrical wholesalers.
I took up the challenge of how we could make the business different and wrestle back some of the power from the major customers, some of whom were each responsible for about 15% of our business.
Since then I’ve helped many other businesses who are also challenged with finding ways to make them stand out in a crowded marketplace.
I’ve learnt that effective execution is essential but so is the desire to innovate around the themes of what customers really want and what they are willing to pay for.
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How To Contact Me
If you’d like to contact me to discuss how I can help you
- Email me at email@example.com
- Call me on 0121 554 4057 (from the UK)
- Call me on 44 121 554 4057 (outside the UK)
This telephone number is registered with the Telephone Preference Service and should not be used for sales calls. Sorry but I find telemarketing intrusive.
I trade through a company
Planning & Control Solutions Ltd
Registered in England No 3897173
Registered Office: 17 Beachburn Way, Handsworth Wood, Birmingham, B20 2AU, United Kingdom