Batman vs Superman – Even Super Heroes Need To Be Differentiated

by Paul Simister on March 4, 2011

I’ve not been well recently and that means that I’ve been watching too much daytime TV.

Still it’s given me a chance to catch up with the Batman of my childhood and the latest incarnation of Superman.

Sure both wear capes and their underpants over their tights but Batman and Superman are clearly differentiated so one isn’t a pale imitation of the other.

Think Batman and what do you get?

Robin? The batmobile? Gotham City? Cool technology in the bat cave?

Think Superman and you get different answers.

Lois Lane. Man of steel who is faster than a speeding bullet? Metropolis?

Batman is strangely vulnerable for a super hero but Superman is invincible unless the baddies know about Kryptonite.

Even their alter egos are different.

Bruce Wayne is a multi-millionaire benefactor while Clark Kent is a mild mannered, meek news reporter.

And the baddies.

While Batman deals with the Joker, the Penguin and the Riddler, Superman battles with Lex Luther.

I’ve always preferred Superman but I think that’s because I’d rather spend my time with Lois than Robin.

Or what about Spider-Man?

While Batman chose to be a superhero and Superman was an alien sent to Earth, poor Peter Parker was bitten by a spider. Just a kid about Robin’s age, he is expected to do it all.

It’s not just super heroes on their own who have to be different to capture attention.

The Fantastic Four had different skills – Mr Fantastic with the stretchy body, Sue Storm who could make herself invisible, Johnny Storm as the human torch and Thing with enormous strength.

Or the X men with Wolverine, Storm, Cyclops etc.

It is the differences which make the super heroes interesting and create a connection.

If they were all super in every way, without flaws and vulnerabilities then they’d be much less popular.

If you want to know more, check out the Wikipedia entries

Superman

Batman

Spider-man

Fantastic Four

X Men

Paul Simister is a differentiation business coach who helps small business owners to profit from differentiating their businesses, being distinctive in the eyes of their customers and standing out in a crowded marketplace.

You too can move past your profit tipping point by answering the seven big questions of business success.

{ 1 comment }

Paul Simister November 5, 2011 at 11:13 am

My friend Ian Brodie has written about Superman and Batman and why Batman seems to win in the popularity stakes.

“Superman was the first big superhero. Still the one most people think of.

But amongst hardcore comic-book fans, Batman’s far more popular.

In Oct 2011, Batman’s wikipedia page was the 238th most visited page. Superman’s was the 926th.

Why does Batman seem to connect with more people than Superman?

He’s human.

He’s flawed, he’s got character.

Superman is too perfect. He’s invulnerable, super strong, can travel so fast he can warp time.

He’s a bit of a goody two-shoes too.

So why is it that when most of us present ourselves to the public, we try to be Superman rather than Batman?

We cover up our flaws. Hide behind corporate-speak. Talk about “we” on our websites when there’s only the one of us.

We try to be perfect – when what our clients want is someone believable to connect with. Warts and all.

Don’t be afraid of who you are. Don’t be afraid to show your human side. To admit your flaws.

It makes you more believable. Someone your clients can connect with.”

Ian Brodie
http://www.ianbrodie.com

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