Battling Big Box by Henry Dubroff & Susan Marks

by Paul Simister on August 3, 2011

Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors by Henry Dubroff and Susan J Marks is supposed to be a book about how small businesses can get the better of the giant competitors in their market who appear to have all the advantages.

Battling Big Box Battling Big Box book cover

Unfortunately it didn’t live up to expectations.

Battling Big Box Review

I don’t think it’s a bad book about creating small business success but I never felt that it really tackled the goal that it set itself.

To beat a big business you need to identify its weakness and build up your strength to take advantage. The David and Goliath story fits the concept very well but I never got the feeling that the book was telling you how to have the courage to try or the skill to succeed.

The Battling Big Box 5 Step Process

The Battling Big Box book is based around a five step process:

  1. Empower your people
    .
  2. Innovate relentlessly with your vision in mind
    .
  3. Manage cash flow
    .
  4. Build a powerful brand
    .
  5. Create the right sales strategy

I can’t quibble with any of those as they fit neatly into my own Eight Pillars of Business Prosperity approach.

Authors Of Battling Big Box

The authors, Henry Dubroff and Susan Marks are both journalists although Henry Dubroff is the founder of the Pacific Coast Business Times so he’s also an entrepreneur.

The book has a detached feeling – of people describing life in the trenches when they haven’t been there. I have the same problem reading articles about small businesses in the UK’s The Sunday Times and with small business magazines.

Battling Big Box Is A Book About Small Business Success

I’ve no quibble with the content in Battling Big Box if you treat it as a book about small business success and it’s certainly readable.

It’s a shame the book didn’t connect. I believe there is plenty of room for books targeted to the specific problem of how a small business can either attack or defend against a big business. In my recent book buying spree, I’ve picked up several others that claim to cover similar ground.

Have You Read Battling Big Box?

If you’ve read the book and loved it or if you agree with me, then let me know. Quite often I find my tastes in books at odds with the reviewers on Amazon.

Paul Simister is the business strategy coach who helps business owners to differentiate their businesses and develop winning strategies. Get your free copy of the ebook The Six Steps Profit Formula.

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