Branding

Blue Zebra Strategy – What’s In A Name & Image?

by Paul Simister on October 13, 2011

“I like your new blog, I think of it as blue zebra strategy” someone emailed me yesterday. I can see that other people will also think of my blog as the blue zebra strategy blog and a quick search of the Internet shows that I’m not found for “blue zebra strategy”. That’s a problem which […]

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What Can Ted Nugent Teach You About Personal Branding?

by Paul Simister on September 30, 2011

I adore classic rock music from the late sixties and the seventies and Ted Nugent is one of the stars that burst onto the scenes in the mid seventies when I started liking my music loud and heavy. Differentiation By Who Although I’m currently working with a young soul singer in the UK who has […]

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Maserati Kubang : Is This A Branding Mistake?

by Paul Simister on September 20, 2011

I love Italy, I’m fascinated by cars so it’s no surprise that I feel a huge attraction towards Maserati but the new Maserati Kubang looks like a branding mistake to me. Fiat have done a great job in reviving the Maserati brand after the dark days in the eighties. I fear the Kubang is a […]

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Be Distinct or Extinct

by Paul Simister on August 9, 2011

It was Tom Peters, the management/leadership guru who co-wrote In Search of Excellence and many other books who came up with the phrase “be distinct… or extinct!” I really wish I’d thought of it and it conveys the same message as Jack Trout’s Differentiate Or Die. It puts over the differentiation/branding issue very well although […]

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What Do You Want To Be Famous For?

by Paul Simister on July 20, 2011

Today I feature another excellent article from my good friend and mastermind partner Ian Brodie of IanBrodie.com who helps coaches and consultants get more clients. The article looks at your positioning or branding  in terms of what you want to be famous for? What big idea, concept or expertise do you want people to link […]

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Aston Martin Cygnet – Is It A Branding Mistake?

by Paul Simister on June 4, 2011

The Aston Martin Cygnet is a small, luxurious car based on the Toyota IQ which will cost £30,000 to £40,000 new. Aston have taken the IQ and given it a new grill, door handles, leather interior and the prestigious Aston Martin badge (and probably a few other little extras). I have mixed feelings about this.

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Stella Artois Cidre – Is It A Branding Mistake?

by Paul Simister on May 25, 2011

Stella Artois Cidre is available in the UK. The famous Belgian lager/beer brand have started selling cider or as they call it cidre in the UK in the Spring of 2011. As I’m partial to a drink of cider, I thought I’d give it a try and it’s not too bad. But there is a […]

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When Brand Love Turns To Brand Hate

by Paul Simister on April 11, 2011

Have you noticed how much love some brands get from their customers? Just think of the devotion that companies like Apple and Starbucks create. They really do have raving fans. But what happens when the love affair ends and does it matter if the opposite of love is hate or indifference?

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Brand Preference or Brand Relevance?

by Paul Simister on April 8, 2011

There are two basic ways of competing. The first is to create a better version of a product in an existing category – you want to win brand preference. The second is to create a new category and make any competitors irrelevant.

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UK Top 20 Brands 2010

by Paul Simister on March 13, 2011

New figures from Nielsen show that, despite the tough times, brands are still flourishing in the United Kingdom. UK Top Brands The top 20 brands in £m of sales for the UK in 2010 are:

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22 Immutable Laws of Branding by Al Ries & Laura Ries

by Paul Simister on March 11, 2011

“The 22 Immutable Laws of Branding” by Al Ries and Laura Ries is a no nonsense guide to how to how to build a brand for your business which attracts customers and increases sales and profits. The Big Business Branding Problem Small Businesses Must Not Copy I hate a lot of advertising done by big […]

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Cigarettes Stripped Of Brand Identifiers In The UK

by Paul Simister on March 8, 2011

The Sunday Times reported on its front page that Tobacco companies will be forced to sell cigarettes in plain, unbranded packaging in the latest bid to discourage people from smoking. It is believed that generic packaging without logos, colour schemes and graphics will reduce the appeal of smoking, in particular to young people.

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SEO expert Nikki Pilkington reminded me recently of the three words test. The idea is simple and works for business branding and personal branding. What three words do you want customers and clients to think of when they hear your name or think of you?

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Marmite: A Classic Love It or Hate It Brand

by Paul Simister on March 2, 2011

I keep telling clients “no one buys OK”. To create a strong preference in buyers, you need to be prepared to have many others take a look and reject what you have to offer because you’re wrong for them. Bland and boring doesn’t cut it. The classic love it or hate it brand is Marmite.

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