Differentiation Examples

Sex Cereal – A Breakfast Cereal To Boost Libido

by Paul Simister on March 19, 2013

I look looking for products that are new, different and innovative so when I read about Sex Cereal, I knew it had to feature in my differentiation examples. Sex Cereal is promoted as the world’s most Passionate Cereal and the first gender-based wholefood and it’s promotional slogan is “big life living, fuel your fire”. It […]

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The Aston Martin One-77 – The Ultimate Aston Martin

by Paul Simister on March 6, 2013

The Aston Martin One-77 is what I call a car. It’s been described as the ultimate Aston Martin and I can understand why. I was critical of the branding decision for the Aston Martin Cygnet but the one-77 really is worthy of the marque and then some.

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It’s not often I treat myself to a big splurge but before Christmas 2012 I bought an Irvin Flying Jacket. I’ve wanted a leather and sheepskin flying jacket for many years. In fact many more years than I care to count. But I didn’t know that I wanted an Irvin flying jacket until I started […]

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Marketing A Horse Business – Equine Marketing

by Paul Simister on November 8, 2011

Today I want to tell you about a friend of mine, Lynda Nicholson, who helps owners of horse businesses to improve their marketing (some people call this equine marketing). Lynda specialises in Internet marketing and runs the website www.HorseWebsitesThatWork.com Horse Website Design The Missing Piece When Starting A Horse Business

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Grom Ice Cream – Is It The Best?

by Paul Simister on October 8, 2011

I have just come back from a week’s holiday in one of my favourite places, Viareggio on the Tuscany coat in Italy and I discovered Grom ice cream. And what a discovery it represents because I had some of the best ice cream ever. Rich, creamy and full of flavour.

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Amazon Strategy & The Six Step Profit Formula

by Paul Simister on September 24, 2011

I love Amazon and it’s very useful to look at the Amazon strategy in relation to my Six Step Profit Formula. Summary Of The Six Step Profit Formula The six steps in the profit formula are: Find a starving crowd. . Create an irresistible promise. . Get your irresistible promise in front of the eyes […]

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GXG Markets UK – Closing the Finance Gap

by Paul Simister on September 14, 2011

I was interested to hear about the launch of GXG Markets UK this morning which I thought was a great example of finding and filling a gap in a market. What is GXG Markets UK? GXG Markets offer a three tier London based equity market for small and medium sized businesses. GXG Regulated Market GXG […]

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Housebites : A Different Kind Of Takeaway Food Service

by Paul Simister on September 12, 2011

Saturday night is takeaway night in our house so I was very interested to hear about Housebites, a new deluxe takeaway food service which is about to burst onto the scenes today 12 September 2011. The Problem With Traditional Takeaway Food Takeaway food is usually easy to order and often quite cheap but it’s often […]

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I want to tell you about Naturetrek, a specialist birdwatching and wildlife holiday company that is based in the UK but provides amazing wildlife adventure holidays around the world. The Theory & Practice Of Differentiating Your Business My blog shares plenty of the theory about differentiating a business but it’s nice to see the concepts […]

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How To Differentiate Your Travel Agency

by Paul Simister on July 26, 2011

I believe that any business which faces competition will benefit by focusing on how it can differentiate itself away from competitors and that particularly applies to travel agents. Every business has three big risks: Demand risk – do customers want what you are selling? Competition risk – are there plenty of customers but are they […]

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3 Marketing Secrets Stolen From My Local Coffee Shop

by Paul Simister on June 18, 2011

My first guest blogging article goes to my friend and mastermind partner Ian Brodie, of IanBrodie.com. Ian is an expert in helping consultants, coaches and other professionals to get more clients with his practical marketing and sales advice. When you read it, you’ll immediately see why I wanted to publish it on my Differentiate Your […]

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Knickers Valued At £15,000

by Paul Simister on June 4, 2011

I’m interested when the ordinary becomes extraordinary so this story caught my eye. It is reported that a lap dancer from Stringfellows club in London has a pair of knickers that have been valued at £15,000. What makes this pair of panties so special and different from all the others?

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2 Billion People To Watch The Wedding

by Paul Simister on April 21, 2011

A young couple are getting married on April 29th, 2011 and it is estimated that 2 billion people – that’s 2,000,000,000 could watch it on television. Clearly there is something special about the wedding to get so much time and attention from so many people so it makes sense that there are some lessons on […]

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When Better Is Not Better

by Paul Simister on April 13, 2011

Imagine how you would feel if your competitor started advertising the fact that in blind tests (the brand names were hidden), a large proportion of people tested preferred their product to yours. Ouch, that’s got to hurt. Now imagine that you decide to repeat the tests so you can get the evidence to make your […]

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Cuddling Up At 560mph

by Paul Simister on April 11, 2011

I love South Africa but hate the ten or eleven hour flight. We’d also love to visit Australia and New Zealand but that’s more than twice as bad. I was interested to read that Air New Zealand have introduced a new way for economy class passengers to travel in economy class. It’s called Skycoach and […]

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Dogs Have This Differentiation Game Cracked

by Paul Simister on April 5, 2011

What does a list of the most popular dogs have to do with how to differentiate a business? Good question. It’s all about creating buyer preference. I saw the following list in yesterday’s paper about the ten most popular breeds in the UK:

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1000+ Queue To Get A Doughnut

by Paul Simister on April 4, 2011

Last week a new doughnut shop launched in Cardiff and more than 1,000 people queued up with some waiting for more than two hours. That’s pretty impressive but Krispy Kreme doughnuts don’t just have a bit of strawberry jam in the middle but exciting varieties like lemon meringue pie and coffee kreme. This is differentiation […]

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Eddie Stobart: A Transport Company With Personality

by Paul Simister on April 4, 2011

It’s many years ago since I last had to buy transport services but I was sad to hear of the death of Eddie Stobart on Thursday March 31, 2011. Eddie Stobart (the company) has become an iconic firm for one simple reason – every cab was given a women’s name. I guess this is an […]

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Briggs Mono – A New Kind Of Sports Car

by Paul Simister on March 28, 2011

If you think of a road-going sports car, what images comes into your mind? A red Ferrari, a yellow Lamborghini… even a Bugatti Veyron. But I bet whatever car you think of has at least two seats. Not so with the Briggs Automotive Company (BAC) Mono – it is the first single seat sports car […]

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What’s So Special About Starbucks?

by Paul Simister on March 17, 2011

I intend to focus on companies and brands which have secured a special place in markets and as it is about to pass its fortieth anniversary, Starbucks is a good place to start. The first store opened in Seattle on March 30, 1971. 40 years later, over 17,000 locations in 55 countries and nearly $11 […]

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