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I want to take this opportunity to explain why I recommend Profitable Growth Strategies as the business growth training for small business owners. The Business Problem I Saw Ever since I was a trainee accountant in the early 1980s, I’ve been concerned at the struggle many small business owners have to earn an income that […]

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Your Business Success Story

by Paul Simister on October 27, 2011

I am looking for entrepreneurs and owners of small businesses to interview about their business success story and how they have differentiated their business from competitors. Whilst it is useful to hold up Starbucks, Apple and Google as examples of businesses who have created a special product or service which inspires great customer loyalty and […]

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Business Strategy Blog – Differentiate Your Business

by Paul Simister on September 17, 2011

If you read my blog on RSS feed you may be wondering whether my differentiation strategy blog is turning into a general business strategy blog. Let me explain. Differentiate Your Business Is A Business Strategy Blog I believe that differentiation and the fight against the competitive forces that create commodities is THE most important business […]

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How To Differentiate Your Internet Marketing Business

by Paul Simister on August 5, 2011

If you are an Internet entrepreneur then you need to differentiate your business. The very way that the search engines work means that when the potential customer types in a search phrases, Google and the others will do their best to find the most relevant pages. That groups competitors together.

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Knickers Valued At £15,000

by Paul Simister on June 4, 2011

I’m interested when the ordinary becomes extraordinary so this story caught my eye. It is reported that a lap dancer from Stringfellows club in London has a pair of knickers that have been valued at £15,000. What makes this pair of panties so special and different from all the others?

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Pippa’s Bum Attracts A Lot Of Attention

by Paul Simister on May 3, 2011

I really enjoyed the Royal Wedding last Friday. I started as a cynic but from the start of Friday morning I was caught up in the excitement. I expected the pageantry to be terrific and it was. I think we British do it better than anyone else in the world. I expected Kate (or as […]

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UK Top 20 Brands 2010

by Paul Simister on March 13, 2011

New figures from Nielsen show that, despite the tough times, brands are still flourishing in the United Kingdom. UK Top Brands The top 20 brands in £m of sales for the UK in 2010 are:

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Local Food Is Not So Local

by Paul Simister on March 8, 2011

“Where” is one of the 7 big questions of business success which helps to differentiate one business from another but it seems that it is being abused by some food producers. It usually refers to where you are based which may pass on convenience advantages but it can also be a mark of quality. Think […]

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Cigarettes Stripped Of Brand Identifiers In The UK

by Paul Simister on March 8, 2011

The Sunday Times reported on its front page that Tobacco companies will be forced to sell cigarettes in plain, unbranded packaging in the latest bid to discourage people from smoking. It is believed that generic packaging without logos, colour schemes and graphics will reduce the appeal of smoking, in particular to young people.

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