Offers

I want to take this opportunity to explain why I recommend Profitable Growth Strategies as the business growth training for small business owners. The Business Problem I Saw Ever since I was a trainee accountant in the early 1980s, I’ve been concerned at the struggle many small business owners have to earn an income that […]

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Business Health Check – Your Strategic Snapshot For SME’s

by Paul Simister on September 13, 2011

A business health check is a chance to stand back and look at your business with fresh eyes as it looks at many different aspects of your current business performance and the factors that determine future business performance. Why You Need A Business Health Check As the owner of a small business and a coach […]

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As I look at classic offers which have defined a business, a great way to start is with the offer  / USP which built up Domino’s Pizza since it is so often quoted as a fine example. “Fresh hot pizza delivered to your door in 30 minutes or less… or it’s free.” There are so […]

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Differentiate Your Business, Your Product, Your Offer

by Paul Simister on July 19, 2011

If differentiation is the art, science and practice of creating buying preference with customers and prospective customers, it begs the question… “What is it a customer is really buying?” The answer is one of the classic…

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The USP (Unique Selling Proposition) And Rosser Reeves

by Paul Simister on March 15, 2011

I’m sure you’ve heard that your business needs a Unique Selling Proposition (USP) because the idea is banded around by most marketing consultants and coaches. Unfortunately the meaning of USP tends to change depending on who you listen to although the point about differentiating your business and your offer from competitors is consistent. The Origins […]

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