If you’ve enjoyed reading the Differentiate Your Business blog, then I’m very pleased and I’d love to get your feedback through comments and debates. You may have missed some of the most popular articles: Key Success Factors & Critical Success Factors Using Value Chain Analysis To Create Competitive Advantage Advantages & Disadvantages Of Value Chain […]
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Continue ReadingWelcome to my new blog – Differentiate Your Business. My aim is to help owners of small businesses to stand out from the crowd and to profit from differentiating their businesses from their competitors. Competing in the same way, selling the same things as everyone around you is a recipe for trouble. As far as […]
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Continue ReadingI believe you need to differentiate your business to be successful in these super-competitive times when it can be tough to get attention, let alone action from potential customers and clients.
I’ve worked as a business coach and consultant for SME’s in the UK since 1995 using my strategy, finance, marketing and process improvement skills.
I’m a Chartered Accountant, have a Masters In Business Administration (MBA) and I’m a Certified Guerrilla Marketing Coach.
If you own or manage an Internet based SME in the UK and you want to move from tactical improvements to strategic business improvement, then I’d love to hear from you.
I can be contacted by emailing me at paul@plancs.co.uk
A zebra look stunning on its own but a group of zebras is called a dazzle because they all merge into one to protect them from lions.
It's like many businesses. Individually the marketing looks good and a strong case is made for buying the generic product or service but it doesn't differentiate and create buyer preference.
Our task is to make sure your business stands out like the blue zebra and gets the attention it deserves by being different in ways that matter to the customers.
