Do You Have A Vision For Your Business?

by Paul Simister on December 3, 2012

A common problem with running a small business is that you lose sight of a powerful vision as managing the day-to-day issues becomes the priority.

If you started your business rather than inheriting it, I bet you had a very good idea about what you wanted to achieve for yourself and your customers.

Questions About Your Vision

How does that starting vision compare with what you now think?

Are you still on track,  found something better or have you lost your idealism?

A Business Vision Isn’t Just For Big Companies

Thinking about a vision (or a mission) may seem to be very “big company” and therefore not something that you should rush into.

You’ve probably seen the vanilla statements that are churned out and are completely meaningless. Take away the name and it could be anyone.

That’s not what I want for you at all.

I want you to return to the strong purpose and direction you had when you started or bought your business.

It will help to guide your decisions, act as a filter to stop you following inappropriate opportunities that look profitable but don’t fit in with your passions.

It will also help motivate your employees and guide their decision making. You can’t have rules and procedures for everything.

How Vision Fits With Strategy

The easiest way to think about it is that strategy helps you get from where you are to where you want to be

Your vision is where you want to be.

Paul Simister is a business strategy coach who helps business owners to differentiate their businesses and develop winning strategies. Get your free copy of The Six Steps Profit Formula.

The Best Of The Differentiate Your Business Blog

If you’ve enjoyed this article about the prospects for economic growth, I think you’ll enjoy these popular articles:

Key Success Factors & Factors of Difference

Using The Value Chain To Create Competitive Advantage

Your Unique Selling Point Explains Why Customers Should Buy From You

The Customer Value Attribute Map

Use The SPACE Matrix To Clarify Your Strategy

How Much Will Your Sales And Profits Improve When You Know More About The Strategies For Profitable Growth?

I invite you to take a 30 day trial of my small business growth membership club at www.ProfitableGrowthStrategies.org so that you can see for yourself the benefit of applying more and better strategies and tactics for profitable growth.

{ 1 comment }

Leon December 26, 2012 at 7:42 pm

Yes, I sure do have a vision. It’s just the case of making that vision turn into a reality. Good read!

Comments on this entry are closed.

Previous post:

Next post: