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I believe you need to differentiate your business to be successful in these super-competitive times when it can be tough to get attention, let alone action from potential customers and clients.
I’ve worked as a business coach and consultant for SME’s in the UK since 1995 using my strategy, finance, marketing and process improvement skills.
I’m a Chartered Accountant, have a Masters In Business Administration (MBA) and I’m a Certified Guerrilla Marketing Coach.
If you own or manage an Internet based SME in the UK and you want to move from tactical improvements to strategic business improvement, then I’d love to hear from you.
I can be contacted by emailing me at paul@plancs.co.uk
A zebra look stunning on its own but a group of zebras is called a dazzle because they all merge into one to protect them from lions.
It's like many businesses. Individually the marketing looks good and a strong case is made for buying the generic product or service but it doesn't differentiate and create buyer preference.
Our task is to make sure your business stands out like the blue zebra and gets the attention it deserves by being different in ways that matter to the customers.
I help owners of small and medium sized Internet based businesses to create differentiation which sets their businesses apart from competitors in ways that matter to the customers.
More details of Who I Work With
This varies depending on how long the client has been in business.
For more details see Typical Client Challenges
Business Start-Ups
Young Businesses - less than 12 months old
Established Businesses
I provide business strategy coaching, consultancy and mentoring based on what you need to move your business forward successfully.
For more details see My Services
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