I’m interested when the ordinary becomes extraordinary so this story caught my eye.
It is reported that a lap dancer from Stringfellows club in London has a pair of knickers that have been valued at £15,000.
What makes this pair of panties so special and different from all the others?It is an example of differentiation by what and especially who.
A guest at Stringfellows signed and drew butterflies on them.
Still not so special but when I tell you that the guest was Turner Prize winning artist Damien Hirst, thing start to make a bit more sense.
Here’s the news story from The Sun with a photo of the pink knickers.
It’s money I wouldn’t pay personally but it’s a useful reminder that value, like beauty, is very much in the eye of the beholder.
I’ve seen the problem where business owners are constrained by their own beliefs.
If things are a bit tight financially, you can project that thought onto your customers and you can try to scrimp and save on their behalf. Sometimes it may be appropriate but other times they may want to splash the cash.
Paul Simister is a business coach who helps small business owners to profit from differentiating their businesses, by being distinctive in the eyes of their customers and standing out in a crowded marketplace…. in other words, by building a business to be proud of.