Every now and again a book comes along that makes me question why I read so many business books and “Niche: Why the Market No Longer Favours the Mainstream” by James Harkin is such a book.
I was excited when I saw it in Amazon but I made a huge mistake in buying it.
Review of Niche by James Harkin
I began to read, eager to find out why the middle market has collapsed in many markets but the more I read, the more I despaired.
It’s what I call intellectual claptrap and I am astonished at the positive reviews on Amazon.
I read with a pencil in hand, ready to underline or asterisk anything that I want to note.
I gave up at page 110 because I wasn’t marking anything, other than a couple of companies I want to check out on customer profiling.
I suspect that there is an interesting book in there but as far as I’m concerned it is struggling to get out.
I do believe that there are hidden persuaders which influence us, either intentionally or often unintentionally, and change society.
Niche Is Too Wide-Ranging
The book is wide ranging both in terms of topics covered and in history. In fact I think that’s part of the problem. It moves around so quickly that it is difficult to follow the thread of the argument and I found jumping around the times to be extremely irritating.
A book that I advise any pragmatic entrepreneur or small business owner who is looking to develop a niche to avoid.
Will I go back to the back?
In some ways I hate to leave a book unfinished but I’ve had more than enough of this book for the time being.
Am I Right About Niche?
Do you agree with me and my thoughts on Niche?
Does the book suddenly turn the corner and get better?
Paul Simister is a business strategy coach who helps small business owners to profit from differentiating their businesses, being distinctive in the eyes of their customers and standing out in a crowded marketplace.