The full title is “No BS Marketing To The Affluent: No Holds Barred Kick Butt Take No Prisoners Guide To Getting Rich” by Dan Kennedy
Buy this book.
“No BS Marketing To The Affluent” is that good.
You may not agree with everything Dan Kennedy writes… and you may not like the world it presents but it’s time to face up to some bitter truths.
The No BS Marketing To the Affluent Review
The rich have most of the money.
And if you want to be rich too, it’s much easier getting a share of their cash by providing something special than it is to prise a few coins out of many more poor people.
Common sense right?
Except that it seems we can all be a bit queasy about trying to making products and services for and selling products to the affluent. Especially if we don’t feel very affluent ourselves.
The Affluents Are Increasing
The number of affluent and mass affluent people has steadily risen as the gap between rich and poor gets bigger. Much of this wealth is now in the hands of baby boomers (generally born between 1945 and 1960 or 1965 depending on definitions) and the money they haven’t got at the moment, they are likely to inherit over the next few decades.
Dan Kennedy writes as one of the affluent and from the knowledge of working with thousands of other affluents. This is a market he understands well.
If you haven’t read any of his other NO BS books then you need to understand that they are hard hitting and to the point. They also include plenty of promotions for his other books and programs including the Glazer Kennedy Insider’s Circle which some will find irritating.
Overall Assessment of No BS Marketing To The Affluent
I rate this book as a 4.5 star must read book – I don’t give out the full five stars until it becomes a book I keep going back to time after time. However I expect to be revising this rating upwards since it is such a powerful argument for establishing a differentiation position targeted at the affluent.
Have You Read No BS Marketing To The Affluent?
If you’re read this book I’d like to know if you agree with me so please leave a comment.
Paul Simister is a differentiation business coach who helps small business owners to profit from differentiating their businesses, being distinctive in the eyes of their customers and standing out in a crowded marketplace.
You too can move past your profit tipping point by answering the seven big questions of business success.