The Profit Tipping Point

The Well Timed Strategy by Peter Navarro

The Well Timed Strategy :  Managing the Business Cycle For Competitive Advantage by Peter Navarro is an important book which many business leaders will wish they’d read before the 2007 credit crunch and the 2008/9 recession. For too long, talk about the wider business environment through PEST analysis and scenario planning was seen as an […]

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Financial Strength In The SPACE Matrix

The SPACE or Strategic Positioning matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for financial strength. Financial Strength In The SPACE Matrix According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, […]

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Differentiation And Cost Leadership Or Cost Leadership?

In his book Competitive Strategy, Michael Porter introduces the idea of generic competitive strategies and says that a business must choose between differentiation and cost leadership or risk being “stuck in the middle”, missing on the high profitability that an effective strategy for one or the other.

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Exit Barriers Intensify Competitive Rivalry

Exit barriers intensify competitive rivalry by stopping businesses that are losing money from leaving the industry when there is little or no hope of future profitability. The Five Forces model  from Michael Porter is an important way to understand the competitive pressures within an industry and at the centre is competitive rivalry.

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Competitive Advantage In The SPACE Matrix

The SPACE matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for competitive advantage. Competitive Advantage In The SPACE Matrix According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, Rowe, Mason, Dickel, […]

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Customer Power by David Swaddling & Charles Miller

Customer Power : How To Grow Sales And Profits In A Customer-Driven Marketplace is by David Swaddling and Charles Miller. At the time of writing the book, they were President and Senior VP of Insight-MAS, a consulting firm specialising in the measurement and management of Customer Perceived Value. I found their website when I became […]

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The Boston Consulting Group On Strategy

The Boston Consulting Group On Strategy : Classic Concepts and New Perspectives has been edited by Carl W. Stern and Michael S. Deimler. The Development Of Strategy What we know about strategy has come from three different sources: Business leaders and entrepreneurs doing what seems right and sensible to win in their markets . Academics […]

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Industry Attractiveness or Industry Strength In The SPACE Matrix

The SPACE matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for industry attractiveness. Industry Attractiveness In The SPACE Matrix According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, Rowe, Mason, Dickel, […]

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Who’s Reading Your English Website?

I must admit that I am fascinated by my Google Analytics statistics – numbers and marketing combined – wow. But is your target market connecting with you as well as it could?

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Marketing A Horse Business – Equine Marketing

Today I want to tell you about a friend of mine, Lynda Nicholson, who helps owners of horse businesses to improve their marketing (some people call this equine marketing). Lynda specialises in Internet marketing and runs the website www.HorseWebsitesThatWork.com Horse Website Design The Missing Piece When Starting A Horse Business

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The Language Of Trust by Michael Maslansky

The full title and attribution of this important book is The Language Of Trust : Selling Ideas In A World Of Skeptics by Michael Maslansky with Scott West, Gary DeMoss and David Saylor. Skeptics or Sceptics I’d better deal with the language issue upfront. The book title includes the word skeptics with a k but […]

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Important Strategy Questions – Seven Strategy Questions

I’ve been writing a series of articles about strategy questions so when I learnt that Harvard Business School professor Robert Simons has written a book called Seven Strategy Questions: A Simple Approach for Better Execution it seems appropriate to include details of the questions. The Seven Strategy Questions

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What Customers Want

In the rush to sell products and services, too many businesses make the mistake of creating marketing materials without first focusing on what customers want. I like customer value thinking and the idea that we buy based on a hierarchy of product attributes, expected consequences and desired goals. These concepts pass between rational and emotional […]

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Strategy Definition – What is Strategy?

What is the definition of strategy and how do various strategy definition compare? There is a lot of talk about strategy and the need to be more strategic in your thinking if you want business to succeed but I don’t think there is any agreed definition of strategy. In fact, looking through various strategy books, […]

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Creating & Delivering Your Value Proposition

Creating & Delivering Your Value Proposition : Managing Customer Experience For Profit by Cindy Barnes, Helen Blake and David Pinder is a book which goes into a detailed methodology of how to create a value proposition. Creating & Delivering Your Value Proposition Review

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Environmental Stability In The SPACE Matrix

The SPACE matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for environmental stability. Environmental Stability In SPACE According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, Rowe, Mason, Dickel, Mann and […]

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The Consumer Value Chain

In the classic book, Competitive Advantage, strategy guru Michael Porter introduced the value chain in a stylised diagram based on a manufacturing business but many people overlook the idea of a consumer value chain. The Consumer Value Chain A business performs many different activities to create its own products or services which it intends to […]

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Order Winners and Qualifiers And How They Create Customer Preference

I introduced the concept of order winners and order qualifiers in my article on key success factors and now I want to delve into this important topic in more detail. Order Winners, Orders Qualifiers & Customer Value Customers make their purchasing decision emotionally and logically on a perception of customer value for money.The unconscious mind […]

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Developing Business Strategies by David Aaker

Developing Business Strategies by David A. Aacker is written to help managers to develop strategies that will help their businesses to compete more effectively and perform better. Developing Business Strategies Review Who Is Developing Business Strategies Written For? Many of the strategy books I review on my blog are: for academics and MBA students strategy […]

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The Misery Index & The Impact On Business

The Misery Index is a term which is gaining popularity in the press as economic problems and social unrest increase in 2011. What is The Misery Index? The misery index is a composite measure made up of two important measures of economic activity:

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Your Business Success Story

I am looking for entrepreneurs and owners of small businesses to interview about their business success story and how they have differentiated their business from competitors. Whilst it is useful to hold up Starbucks, Apple and Google as examples of businesses who have created a special product or service which inspires great customer loyalty and […]

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Economies Of Scale & Minimum Efficient Scale

Today I want to step away from differentiation and look at the cost side of strategy and in particular the impact that economies of scale can have on an industry and how, in some markets, size really does matter in business strategy. Background To Business Strategy I have looked at what is strategy and why […]

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Customer Value Performance Matrix

I learnt about the Customer Value Performance Matrix from reading Customer Power by David Swaddling and Charles Miller which they called the Customer Perceived Value Performance Matrix. It is another 2 x 2 matrix – like the Innovator’s Portfolio Matrix – that I find myself wondering “why didn’t I think of this?”

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Conservative Strategy In The SPACE Matrix

The SPACE Matrix or more formally, the Strategic Position and Action Evaluation Matrix recommends one of four basic strategic approaches for a business and today I’m going to focus on the Conservative Strategy dimension. This is when the business is in a good position in  its financial strength and environmental stability but its market offers […]

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Profit Patterns by Adrian Slywotzky and David Morrison

Profit Patterns : 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business by Adrian Slywotzky and David Morrison, Ted Moser, Kevin Mundt, James Quella is a very interesting book which explains dynamics in strategy. Review of Profit Patterns Profit Patterns begins with the interesting metaphor of business strategy is like Picasso’s paintings.

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The Strategy And Tactics Of Pricing by Thomas Nagle and Reed Holden

“The Strategy and Tactics of Pricing: A Guide to Growing More Profitably” by Thomas Nagle and Reed Holden is widely recognised as the world’s best pricing book. Pricing is where your strategy is either tested and proven or fails. It is very much where the rubber meets the road. Review of The Strategy And Tactics […]

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The New 7 S Model

Richard D’Aveni argues that in Hypercompetition, the opposition can use the old 7-s framework against the firm because it makes the business predictable so he came up with the new 7 S model. The New 7 S

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Creating Value by Shiv Mathur and Alfred Kenyon

Creating Value :  Shaping Tomorrow’s Business Today by Shiv Mathur and Alfred Kenyon could be the best strategy book you’ve never heard of. It’s a fiercely original intellectual work which will challenge many of the traditional ways of thinking about business strategy. Review of Creating Value by Shiv Mathur and Alfred Kenyon Unfortunately both authors […]

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Blue Zebra Strategy – What’s In A Name & Image?

“I like your new blog, I think of it as blue zebra strategy” someone emailed me yesterday. I can see that other people will also think of my blog as the blue zebra strategy blog and a quick search of the Internet shows that I’m not found for “blue zebra strategy”. That’s a problem which […]

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Aggressive Or Offensive Strategy In Business & Marketing

Effective strategy is a mixture of defensive strategy and aggressive strategy / offensive strategy to help a business to protect what it’s got and then to make gains in a competitive market. Use The SPACE Matrix To Check If An Aggressive Strategy is Appropriate The Strategic Position and Action Evaluation Matrix (SPACE Matrix) is a […]

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