Business Coach Birmingham West Midlands

I’m Paul Simister, a business coach based in Birmingham in the West Midlands. I help business owners who feel stuck and businesses that are stuck.

Business strategy in general and how a business differentiates itself from competitors, in particular, are big interests of mine.

Welcome to my specialist blog, Differentiate Your Business which you’ll find is packed with valuable content.

If your interests are not so specialised, you will find more of interest on another website, Paul Simister’s Business Development Advice and my offer of a 60 minute free Business SOS – that’s a Second Opinion Session – where you can try out my services:

  • Challenge me to find at least £10,000 of extra profit in your business
  • Tell me about a particular challenge or difficulty and see if I can provide insight and advice. I’ll tell you upfront if your question is outside of my expertise so that I only talk to people who I can help.

If strategy is what you’re interested in, please read on.

Strategy Coach  Q&A

I’ve written a long question and answer page to cover common questions about strategy advice and the difference between a consultant and coach.

Please take a look – Strategy Coach Q&A

Strategy Consulting & Coaching Services

The services I can provide for you and your business depend on how old your business is and the issues it is facing.

For more details please take a look at:

Start-Up Businesses – if you are thinking about starting a business or you’ve just started.

Young Businesses – started but not established

Mature Businesses – the business is established but is under-performing or because of changes in customers and competitors, you worry that its future performance is threatened.

My Background In Birmingham & the West Midlands

I moved to Birmingham after university to train as a chartered accountant with Neville Russell (now Mazars) in the Birmingham and West Bromwich offices. I left in 1985 and I was employed by Finning in Cannock, The Birmingham Mint in Birmingham and Barton Engineering in Walsall (a Caparo business) in various management positions, finishing as Finance Director of one of their business units employing 200 people where I had wide commercial responsibilities.

I became a self employed consultant and coach in 1995 and have worked with a variety of PLCs, subsidiaries, owner-managed businesses and “one-man-bands” on finance, strategy, marketing and process improvement projects in the West Midlands and throughout the UK.

These days, I concentrate on providing coaching and business advice by telephone or Skype to small businesses in the UK. This would me the main way that I’d work with local businesses too but, if you’re based within about an hour’s drive, we can meet up.

More about me.

Find Out More About My Strategy Ideas

I’ve written a free report, The Profit Tipping Point which I recommend you read.

The Profit Tipping Point

How To Contact Me

The best thing is to email me at and briefly explain your situation and your availability. We’ll fix up a time to talk on the telephone.

You can try calling me on 0121 554 4057 but often I’m not available to speak to you immediately or I may have an appointment scheduled which is why it’s best to agree a time.