Strategy Consultant & Business Coach Birmingham West Midlands

I’m Paul Simister, a strategy consultant and business coach based in Birmingham in the West Midlands.

Welcome to my Differentiate Your Business blog which you’ll find is packed with valuable content.

I help small and medium sized businesses to develop a differentiation strategy which sets them apart from their competitors and gives them a competitive advantage.

Strategy Consultant & Coach  Q&A

I’ve written a long question and answer page to cover common questions about strategy consulting and the difference between a consultant and coach.

Please take a look – Strategy Consultant Q&A

Strategy Consulting & Coaching Services

The services I can provide for you and your business depend on how old your business is and the issues it is facing.

For more details please take a look at:

Start-Up Businesses – if you are thinking about starting a business or you’ve just started.

Young Businesses – started but not established

Mature Businesses – the business is established but is under-performing or because of changes in customers and competitors, you worry that its future performance is threatened.

My Background In Birmingham & the West Midlands

I moved to Birmingham after university to train as a chartered accountant with Neville Russell (now Mazars) and since I left in 1985 I was employed by Finning in Cannock, Birmingham Mint and Barton Engineering in Walsall (a Caparo business) in various management positions.

I became a self employed consultant and coach in 1995 and have worked with a variety of PLCs, subsidiaries, owner-managed businesses and “one-man-bands” on finance, strategy, marketing and process improvement projects in the West Midlands and throughout the UK.

More about me.

Find Out More About My Strategy Ideas

I’ve written a free report, The Profit Tipping Point which I recommend you read.

The Profit Tipping Point

How To Contact Me

The best thing is to email me at and briefly explain your situation and your availability. We’ll fix up a time to talk on the telephone.

You can try calling me on 0121 554 4057 but often I’m not available to speak to you immediately or I may have an appointment scheduled which is why it’s best to agree a time.