Customer Needs Changing
Your Business Has Been Good But Customer Needs Are Changing
Symptoms of this problem which causes a decline in sales and profits which you can’t realistically blame on competitors’ actions include:
- A reduced level of enquiries for what you offer
- A reduced conversion rate of enquiries into orders
- Pressure to reduce prices to persuade customers to buy
Business has become more difficult because you’re not offering what customers want.
As an extreme example, imagine trying to sell a manual typewriter when customers want the latest PC or iPad like tablet.
This is what my differentiation process is all about.
After the Strategic Snapshot which gives a broad overview of your business and helps us to identify all the big issues, we’ll delve into analysing your customers and what they want and then look at what your competitors are offering.
We’ll also look at what your business does well and what additional skills it can develop quickly and see how they can be used to meet customers’ needs.
This will help us to find market space for you where:
- Customer needs are not being met satisfactorily and/or
- Your competitors are weak
We will then develop the strategy to re-position your business to meet customer needs now and in the foreseeable future.
To start with I recommend that you read my special report The Profit Tipping Point which examines the five pathways to profit (or loss) including number 3, where you can lose your competitive edge and relevance to customers. You’ll also receive a copy of my mp3 presentation The 7 Big Questions and Answers of Business Success which will give you more ideas on how to differentiate your business.
If my ideas make sense to you and you’re based in the UK, I’d like to invite you to a Business Breakthrough session where my aim is to help you to find an extra £2,500 of profit in 3o to 60 minutes.
All my coaching comes with a 500% return on investment guarantee – if you don’t believe that I’ve helped you increase your profit by five times what you’ve paid me, I’ll give you your money back.
Just fill in your name and email address to get the Profit Tipping Point Report and mp3. Your details won’t be passed on to anyone else and you can opt-out at any time.
Strategic Business Coaching For Established Businesses
This is one of three pages I’ve written about how my strategic business coaching can help mature businesses.
The other two are: