advertising slogans

From Finger Lickin’ Good To Not So Good

by Paul Simister on February 25, 2011

I was shocked to read the other day that KFC, the fast food giant that used to be known as Kentucky Fried Chicken is to change its slogan from “Finger Lickin’ Good” which is distinctive to “So Good” which is bland and boring. (Photo from Even worse, So Good can apply to anything and […]


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