Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors by Henry Dubroff and Susan J Marks is supposed to be a book about how small businesses can get the better of the giant competitors in their market who appear to have all the advantages. Unfortunately it didn’t live up to expectations.
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Continue ReadingI believe you need to differentiate your business to be successful in these super-competitive times when it can be tough to get attention, let alone action from potential customers and clients.
I’ve worked as a business coach and consultant for SME’s in the UK since 1995 using my strategy, finance, marketing and process improvement skills.
I’m a Chartered Accountant, have a Masters In Business Administration (MBA) and I’m a Certified Guerrilla Marketing Coach.
If you own or manage an Internet based SME in the UK and you want to move from tactical improvements to strategic business improvement, then I’d love to hear from you.
I can be contacted by emailing me at paul@plancs.co.uk
A zebra look stunning on its own but a group of zebras is called a dazzle because they all merge into one to protect them from lions.
It's like many businesses. Individually the marketing looks good and a strong case is made for buying the generic product or service but it doesn't differentiate and create buyer preference.
Our task is to make sure your business stands out like the blue zebra and gets the attention it deserves by being different in ways that matter to the customers.
