Blue Ocean Strategy
Blue Ocean Strategy is an important way of thinking about innovation to create differentiation.
What I particularly like about it is the way that it looks across different groups to put a new market together when the traditional approach of strategic focus and niche marketing is to continually sub-divide markets into special interest groups of customers.
While the niche approach works well for small businesses, by definition it struggles to support a big business or a business with ambitions to be big.
Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim and Renee Mauborgne is a must-read book for anyone interested in business strategy, customer value and innovation. The book has been brilliantly conceived and marketed and it starts with the powerful metaphor. Blue Ocean Strategy vs […]
The strategy canvas is an essential tool to help you focus on establishing a differentiation based competitive advantage. It goes by different names – W. Chan Kim and Renee Mauborgne call the Strategy Canvas in Blue Ocean Strategy, Cliff Bowman calls the Customer Matrix, I call a Customer Value Attribute Map and others call it […]