branding books

22 Immutable Laws of Branding by Al Ries & Laura Ries

by Paul Simister on March 11, 2011

“The 22 Immutable Laws of Branding” by Al Ries and Laura Ries is a no nonsense guide to how to how to build a brand for your business which attracts customers and increases sales and profits. The Big Business Branding Problem Small Businesses Must Not Copy I hate a lot of advertising done by big […]


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