I read a lot of books and these are looking at business planning for business start-ups and business plans to raise finance from banks, private equity and venture capitalists.
These business plans are written to “sell the business idea” and shouldn’t be confused with the strategic planning books which take a more detailed look at how you can compete more effectively.
The One Page Business Plan by Jim Horan is very different from other business planning books I’ve read. First I should say that I have read the UK edition which involved Paul Barrow in the translation. I don’t know how different this version is to the one available in the United States. I should also […]
{ 0 comments }
Continue ReadingI enjoyed reading The Best Laid Business Plans: How To Write Them, How To Pitch Them by Paul Barrow. It is one of the Virgin Business Guides but don’t be fooled, Sir Richard Branson had very little to do with it. Business planning is essential for any business start-up and it’s important for any business […]
{ 0 comments }
Continue ReadingI believe you need to differentiate your business to be successful in these super-competitive times when it can be tough to get attention, let alone action from potential customers and clients.
I’ve worked as a business coach and consultant for SME’s in the UK since 1995 using my strategy, finance, marketing and process improvement skills.
I’m a Chartered Accountant, have a Masters In Business Administration (MBA) and I’m a Certified Guerrilla Marketing Coach.
If you own or manage an Internet based SME in the UK and you want to move from tactical improvements to strategic business improvement, then I’d love to hear from you.
I can be contacted by emailing me at paul@plancs.co.uk
A zebra look stunning on its own but a group of zebras is called a dazzle because they all merge into one to protect them from lions.
It's like many businesses. Individually the marketing looks good and a strong case is made for buying the generic product or service but it doesn't differentiate and create buyer preference.
Our task is to make sure your business stands out like the blue zebra and gets the attention it deserves by being different in ways that matter to the customers.
