Cliff Bowman

Strategy professor and author, Cliff Bowman has been a big influence on my thinking about strategy.

The book he co-authored with David Faulkner, “Competitive and Corporate Strategy” is probably my favourite strategy book combining a practical approach with intellectual rigour. It should have been a huge success.

Strategy In Practice by Cliff Bowman

by Paul Simister on October 6, 2011

Strategy In Practice by Cliff Bowman is a book for managers who contribute to the strategy debates going on within their businesses. This makes it very different from many of the strategy texts which are either written for the MBA market or for strategy experts. Who Is Cliff Bowman? Cliff Bowman is Professor of Strategic […]

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Bowman’s Strategy Clock – Your Strategic Options

by Paul Simister on September 1, 2011

Bowman’s Strategy Clock was introduced in my favourite book on strategy – Competitive and Corporate Strategy by Cliff Bowman and David Faulkner, a lost classic text. What is Bowman’s Strategy Clock? Bowman’s Strategy Clock is a diagrammatic representation of the strategic options a business has to move in the customer value map – the relationship […]

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The strategy canvas is an essential tool to help you focus on establishing a differentiation based competitive advantage. It goes by different names –  W. Chan Kim and Renee Mauborgne call the Strategy Canvas in Blue Ocean Strategy, Cliff Bowman calls the Customer Matrix, I call a Customer Value Attribute Map and others call it […]

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“Competitive and Corporate Strategy” by Cliff Bowman and David Faulkner is a terrific book. This lost classic is my all time favourite book about business strategy. It is even better than Michael Porter’s exceptional books “Competitive Strategy” and “Competitive Advantage” which did so much to make strategy such a compelling subject. Sadly Competitive & Corporate […]

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