competitive advantage

Advantages & Disadvantages Of Value Chain Analysis

by Paul Simister on August 18, 2011

Value Chain Analysis is the big idea in Michael Porter’s classic strategy book Competitive Advantage. Image Rights for diagram The Advantages Of Value Chain Analysis A big advantage is that the value chain is a very flexible strategy tool for looking at your business, your competitors and the respective places in the industry’s value system. […]

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My thinking on strategy is heavily influenced by Michael Porter and his classic book Competitive Advantage introduced the concept of the value chain analysis. The value chain is an original Porter concept although he built on the idea of the business system from strategy consultants McKinsey and its main purpose is to help you to […]

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Creating Competitive Advantage by Jaynie Smith

by Paul Simister on July 21, 2011

Every now and again I read a book that plenty of other people rave about but I don’t get – Creating Competitive Advantage: Give Customers A Reason To Choose You Over Your Competitors by Jaynie L. Smith is such a book. I want you to be inspired to escape the commodity trap, to create and […]

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Competitive Edge vs Competitive Advantage

by Paul Simister on July 15, 2011

I’ve been guilty of using the phrases “competitive edge” and “competitive advantage” as synonyms for each other and to a large extent I think that’s valid. Both can relate to a benefit one business has over a particular competitor or all the other competitors in the practical market. But I’ve been forced to have a […]

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Competitive Advantage By Michael Porter

by Paul Simister on June 9, 2011

The follow up to the classic book Competitive Strategy by Michael Porter is the equally influential Competitive Advantage: Creating And Sustaining Superior Performance. I first read it in 1990 when I realised strategy was the subject that combined (and reconciled) my interest in finance and marketing. I’d be so impressed with Competitive Strategy and wanted […]

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The Competitive Advantage Matrix (also known as the Advantage Matrix or even the Strategic Environments Matrix) is one of the more interesting generic strategy models and was created by the famous strategy consulting firm, the Boston Consulting Group (BCG). The Two Dimensions Of the Competitive Advantage Matrix This is a two by two matrix which […]

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Is Your Differentiation Shallow Or Deep?

by Paul Simister on May 3, 2011

For me, differentiation is about creating customer preference by having a clear message about what you do and for whom and what you don’t. But this brings up an important issue. Your differentiation can be shallow or deep. What do I mean by that?

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