customer value books

Customer Power by David Swaddling & Charles Miller

by Paul Simister on November 15, 2011

Customer Power : How To Grow Sales And Profits In A Customer-Driven Marketplace is by David Swaddling and Charles Miller. At the time of writing the book, they were President and Senior VP of Insight-MAS, a consulting firm specialising in the measurement and management of Customer Perceived Value. I found their website when I became […]

{ Comments on this entry are closed }

Continue Reading

Creating & Delivering Your Value Proposition

by Paul Simister on November 3, 2011

Creating & Delivering Your Value Proposition : Managing Customer Experience For Profit by Cindy Barnes, Helen Blake and David Pinder is a book which goes into a detailed methodology of how to create a value proposition. Creating & Delivering Your Value Proposition Review

{ Comments on this entry are closed }

Continue Reading

Managing Customer Value by Bradley Gale – Review

by Paul Simister on March 25, 2011

The full title of this excellent book by Bradley T. Gale is “ Managing Customer Value : Creating Quality and Service That Customers Can See” and it is a landmark in the development of the concept of customer value as a way to operationalise differentiation strategies. While Michael Porter argued that the only ways to […]

{ Comments on this entry are closed }

Continue Reading