differentiation by what

Sex Cereal – A Breakfast Cereal To Boost Libido

by Paul Simister on March 19, 2013

I look looking for products that are new, different and innovative so when I read about Sex Cereal, I knew it had to feature in my differentiation examples. Sex Cereal is promoted as the world’s most Passionate Cereal and the first gender-based wholefood and it’s promotional slogan is “big life living, fuel your fire”. It […]

{ Comments on this entry are closed }

Continue Reading

Grom Ice Cream – Is It The Best?

by Paul Simister on October 8, 2011

I have just come back from a week’s holiday in one of my favourite places, Viareggio on the Tuscany coat in Italy and I discovered Grom ice cream. And what a discovery it represents because I had some of the best ice cream ever. Rich, creamy and full of flavour.

{ Comments on this entry are closed }

Continue Reading

Housebites : A Different Kind Of Takeaway Food Service

by Paul Simister on September 12, 2011

Saturday night is takeaway night in our house so I was very interested to hear about Housebites, a new deluxe takeaway food service which is about to burst onto the scenes today 12 September 2011. The Problem With Traditional Takeaway Food Takeaway food is usually easy to order and often quite cheap but it’s often […]

{ Comments on this entry are closed }

Continue Reading

1000+ Queue To Get A Doughnut

by Paul Simister on April 4, 2011

Last week a new doughnut shop launched in Cardiff and more than 1,000 people queued up with some waiting for more than two hours. That’s pretty impressive but Krispy Kreme doughnuts don’t just have a bit of strawberry jam in the middle but exciting varieties like lemon meringue pie and coffee kreme. This is differentiation […]

{ Comments on this entry are closed }

Continue Reading

7 Big Questions & Answers Of Business Success

by Paul Simister on March 2, 2011

How do you differentiate your business? You answer the 7 big questions of business success in a way that is distinctive:

{ Comments on this entry are closed }

Continue Reading