differentiation by who

Marketing A Horse Business – Equine Marketing

by Paul Simister on November 8, 2011

Today I want to tell you about a friend of mine, Lynda Nicholson, who helps owners of horse businesses to improve their marketing (some people call this equine marketing). Lynda specialises in Internet marketing and runs the website www.HorseWebsitesThatWork.com Horse Website Design The Missing Piece When Starting A Horse Business

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What Can Ted Nugent Teach You About Personal Branding?

by Paul Simister on September 30, 2011

I adore classic rock music from the late sixties and the seventies and Ted Nugent is one of the stars that burst onto the scenes in the mid seventies when I started liking my music loud and heavy. Differentiation By Who Although I’m currently working with a young soul singer in the UK who has […]

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Trust Me Because You Trust My Friends

by Paul Simister on April 8, 2011

Buying usually involves taking a risk so if you can again a trust advantage, it can be enough to tip the balance from not buying to buying. Recent research byLi Huang and J. Keith Murnighan published in What’s in a Name? Subliminally Activating Trusting Behavior (Organizational Behavior and Human Decision Processes, vol. 111, no. 1) […]

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Eddie Stobart: A Transport Company With Personality

by Paul Simister on April 4, 2011

It’s many years ago since I last had to buy transport services but I was sad to hear of the death of Eddie Stobart on Thursday March 31, 2011. Eddie Stobart (the company) has become an iconic firm for one simple reason – every cab was given a women’s name. I guess this is an […]

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7 Big Questions & Answers Of Business Success

by Paul Simister on March 2, 2011

How do you differentiate your business? You answer the 7 big questions of business success in a way that is distinctive:

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