differentiation by why

Sex Cereal – A Breakfast Cereal To Boost Libido

by Paul Simister on March 19, 2013

I look looking for products that are new, different and innovative so when I read about Sex Cereal, I knew it had to feature in my differentiation examples. Sex Cereal is promoted as the world’s most Passionate Cereal and the first gender-based wholefood and it’s promotional slogan is “big life living, fuel your fire”. It […]

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7 Big Questions & Answers Of Business Success

by Paul Simister on March 2, 2011

How do you differentiate your business? You answer the 7 big questions of business success in a way that is distinctive:

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