differentiation in cars

The Aston Martin One-77 – The Ultimate Aston Martin

by Paul Simister on March 6, 2013

The Aston Martin One-77 is what I call a car. It’s been described as the ultimate Aston Martin and I can understand why. I was critical of the branding decision for the Aston Martin Cygnet but the one-77 really is worthy of the marque and then some.

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Aston Martin Cygnet – Is It A Branding Mistake?

by Paul Simister on June 4, 2011

The Aston Martin Cygnet is a small, luxurious car based on the Toyota IQ which will cost £30,000 to £40,000 new. Aston have taken the IQ and given it a new grill, door handles, leather interior and the prestigious Aston Martin badge (and probably a few other little extras). I have mixed feelings about this.

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Briggs Mono – A New Kind Of Sports Car

by Paul Simister on March 28, 2011

If you think of a road-going sports car, what images comes into your mind? A red Ferrari, a yellow Lamborghini… even a Bugatti Veyron. But I bet whatever car you think of has at least two seats. Not so with the Briggs Automotive Company (BAC) Mono – it is the first single seat sports car […]

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