differentiation in food

Grom Ice Cream – Is It The Best?

by Paul Simister on October 8, 2011

I have just come back from a week’s holiday in one of my favourite places, Viareggio on the Tuscany coat in Italy and I discovered Grom ice cream. And what a discovery it represents because I had some of the best ice cream ever. Rich, creamy and full of flavour.

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Housebites : A Different Kind Of Takeaway Food Service

by Paul Simister on September 12, 2011

Saturday night is takeaway night in our house so I was very interested to hear about Housebites, a new deluxe takeaway food service which is about to burst onto the scenes today 12 September 2011. The Problem With Traditional Takeaway Food Takeaway food is usually easy to order and often quite cheap but it’s often […]

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Opportunity Gap Exploitation

by Paul Simister on August 8, 2011

The phrase opportunity gap exploitation is one I’ve borrowed from Dan Kennedy and it refers to one of the ways to find your unique selling proposition or, if you want to get fancier, your differentiated value proposition. A great example is Dominos USP – fresh, hot pizza delivered in 30 minutes – guaranteed.

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As I look at classic offers which have defined a business, a great way to start is with the offer  / USP which built up Domino’s Pizza since it is so often quoted as a fine example. “Fresh hot pizza delivered to your door in 30 minutes or less… or it’s free.” There are so […]

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