guest articles

What Do You Want To Be Famous For?

by Paul Simister on July 20, 2011

Today I feature another excellent article from my good friend and mastermind partner Ian Brodie of who helps coaches and consultants get more clients. The article looks at your positioning or branding¬† in terms of what you want to be famous for? What big idea, concept or expertise do you want people to link […]


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There’s a little silent refrain that goes on in people’s minds whenever you bring up differentiation. I think that for many business owners, its almost an excuse. “It’s different in my industry; it’s hyper-competitive and it’s such a mature industry, it’s a waste of time pursuing differentiation”. I want to introduce you to a concept […]


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3 Marketing Secrets Stolen From My Local Coffee Shop

by Paul Simister on June 18, 2011

My first guest blogging article goes to my friend and mastermind partner Ian Brodie, of Ian is an expert in helping consultants, coaches and other professionals to get more clients with his practical marketing and sales advice. When you read it, you’ll immediately see why I wanted to publish it on my Differentiate Your […]

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