how to differentiate guides

How To Differentiate A Jewellery Business

by Paul Simister on February 14, 2013

How to differentiate a jewellery business is another of my trade and industry focused guides to differentiation. This is just an introduction to the issue of differentiating a jewellery business and not definitive. It’s intended to give you ideas if you are a jeweller who is struggling to find a clear position in your market […]


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How To Differentiate Your Travel Agency

by Paul Simister on July 26, 2011

I believe that any business which faces competition will benefit by focusing on how it can differentiate itself away from competitors and that particularly applies to travel agents. Every business has three big risks: Demand risk – do customers want what you are selling? Competition risk – are there plenty of customers but are they […]


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How To Differentiate Your Accountancy Practice

by Paul Simister on July 20, 2011

I’ve been interested in the big question of “how to differentiate an accountancy practice” since 1981. That was when I was in the last year at University studying Economics and Accounting and I started looking for a job as a Chartered Accountant trainee. At that time the profession was dominated by the Big Eight and […]


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I thought I’d use a recent experience as a customer to write about hotel marketing strategy and in particular how to differentiate a small hotel or bed and breakfast establishment. Hotel Marketing Strategy – General Thoughts Before I Get Specific The 7 P’s of marketing are useful for thinking about your hotel marketing strategy with […]


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