Today I feature another excellent article from my good friend and mastermind partner Ian Brodie of IanBrodie.com who helps coaches and consultants get more clients. The article looks at your positioning or branding in terms of what you want to be famous for? What big idea, concept or expertise do you want people to link […]
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Continue ReadingMy first guest blogging article goes to my friend and mastermind partner Ian Brodie, of IanBrodie.com. Ian is an expert in helping consultants, coaches and other professionals to get more clients with his practical marketing and sales advice. When you read it, you’ll immediately see why I wanted to publish it on my Differentiate Your […]
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Continue ReadingI believe you need to differentiate your business to be successful in these super-competitive times when it can be tough to get attention, let alone action from potential customers and clients.
I’ve worked as a business coach and consultant for SME’s in the UK since 1995 using my strategy, finance, marketing and process improvement skills.
I’m a Chartered Accountant, have a Masters In Business Administration (MBA) and I’m a Certified Guerrilla Marketing Coach.
If you own or manage an Internet based SME in the UK and you want to move from tactical improvements to strategic business improvement, then I’d love to hear from you.
I can be contacted by emailing me at paul@plancs.co.uk
A zebra look stunning on its own but a group of zebras is called a dazzle because they all merge into one to protect them from lions.
It's like many businesses. Individually the marketing looks good and a strong case is made for buying the generic product or service but it doesn't differentiate and create buyer preference.
Our task is to make sure your business stands out like the blue zebra and gets the attention it deserves by being different in ways that matter to the customers.
