innovation

Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

by Paul Simister on September 3, 2011

Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim and Renee Mauborgne is a must-read book for anyone interested in business strategy, customer value and innovation. The book has been brilliantly conceived and marketed and it starts with the powerful metaphor. Blue Ocean Strategy vs […]

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