I read a lot of business books and I’m particularly interested in strategy and marketing.
While my blog is more balanced towards strategy there is plenty of crossover between the two disciplines.
While I won’t be reviewing on here all the marketing books I read, I will be picking up those that have a strong strategic element and those other marketing books that I think are particularly good and worth reading.
Since generating leads and converting them into customers is one of the most difficult things you do in business, I recommend that you read a couple of marketing books each year. there is always something new to learn or a new perspective that will help the marketing concept to click in your mind.
The full title and attribution of this important book is The Language Of Trust : Selling Ideas In A World Of Skeptics by Michael Maslansky with Scott West, Gary DeMoss and David Saylor. Skeptics or Sceptics I’d better deal with the language issue upfront. The book title includes the word skeptics with a k but […]
Reality In Advertising by Rosser Reeves is the famous book credited with popularising the concept of the Unique Selling Proposition. It was first published in 1961 so can a book that is fifty years old have anything to teach us about advertising and marketing? You bet it does. Reality In Advertising starts with perhaps the […]
Networking has changed in the last five years with the development of social media sites like LinkedIn, Twitter and Facebook and the big strength of the FT Guide to Business Networking – How To Use The Power Of Online and Offline Networking For Business Success by Heather Townsend is the concept of joined-up networking. Who […]
The full title of this book by Scott McKain is All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers. All Business Is Show Business Review I enjoyed reading it and it covers three important concepts that I’ve blogged about before: A high concept – a short, powerful summary of what your […]
The full title is “No BS Marketing To The Affluent: No Holds Barred Kick Butt Take No Prisoners Guide To Getting Rich” by Dan Kennedy Buy this book. “No BS Marketing To The Affluent” is that good. You may not agree with everything Dan Kennedy writes… and you may not like the world it presents […]