niche marketing

How To Find Your Niche Market

by Paul Simister on March 8, 2013

In this article, I will look at the issues involved with finding and selecting a niche market that will help your business to attract, convert and keep customers. What Is A Niche Market? A niche market is a small segment of a bigger, more general market that you can specifically target in your marketing and […]

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Marketing A Horse Business – Equine Marketing

by Paul Simister on November 8, 2011

Today I want to tell you about a friend of mine, Lynda Nicholson, who helps owners of horse businesses to improve their marketing (some people call this equine marketing). Lynda specialises in Internet marketing and runs the website www.HorseWebsitesThatWork.com Horse Website Design The Missing Piece When Starting A Horse Business

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One Size Fits All & The Myth Of Procrustes

by Paul Simister on August 16, 2011

The opposite of a niche marketing approach is to use the philosophy of “one size fits all“. To understand how silly this is, we can go back to the Greek myth of Procrustes. Procustes was the son of the sea god Poseidon and he had a stronghold on the sacred way between Athens and Eleusis. […]

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4 Niche Marketing Myths

by Paul Simister on August 4, 2011

The book Battling Big Box referred to four niche marketing myths identified by entrepreneur, speaker and author Harvey Mackay which I thought were well worth telling you about. Many business advisers and marketing experts say “get a niche” without saying much about how to choose a niche. Let’s Go Niche Marketing Myths-Busting:

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Niche Marketing And Differentiation

by Paul Simister on August 2, 2011

Last Friday I was asked “Paul, what’s the difference between niche marketing and differentiation?” I can understand the confusion because niche marketing and differentiating your business are related concepts but you can: use niche marketing principles and not be differentiated; or differentiate your business and not practice niche marketing. Most of the time, successful businesses […]

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Crackerjack Positioning by Don Reynolds Jr.

by Paul Simister on May 3, 2011

I thought “Crackerjack Positioning: Niche Marketing Strategy For The Entrepreneur” by Don Reynolds, Jr. was a super book when I read it. It’s a very enjoyable, interesting and thought-provoking read for any small business owner who wants to build a unique position in a niche market. What Does Crackerjack Mean? First I think I need […]

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Niche by James Harkin

by Paul Simister on April 30, 2011

Every now and again a book comes along that makes me question why I read so many business books and “Niche: Why the Market No Longer Favours the Mainstream” by James Harkin is such a book. I was excited when I saw it in Amazon but I made a huge mistake in buying it. Review […]

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Bullseye marketing is a powerful analogy for niche marketing and differentiating your business. Imagine You Are A Buyer I’d like you to put yourself in the shoes of a potential customer looking for what you sell. You have some idea of what you want or need so you go out looking. You see something but […]

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Any Woman Will Do Says Desperate Man

by Paul Simister on March 11, 2011

It is very tempting when you are starting a business to cast your net too widely and to try to appeal to many different types of customer. The problem is that by being so general, you finish up talking to no one. I think it’s easier to see how crazy this is by stepping out […]

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