personal branding

What Can Ted Nugent Teach You About Personal Branding?

by Paul Simister on September 30, 2011

I adore classic rock music from the late sixties and the seventies and Ted Nugent is one of the stars that burst onto the scenes in the mid seventies when I started liking my music loud and heavy. Differentiation By Who Although I’m currently working with a young soul singer in the UK who has […]

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Be Distinct or Extinct

by Paul Simister on August 9, 2011

It was Tom Peters, the management/leadership guru who co-wrote In Search of Excellence and many other books who came up with the phrase “be distinct… or extinct!” I really wish I’d thought of it and it conveys the same message as Jack Trout’s Differentiate Or Die. It puts over the differentiation/branding issue very well although […]

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What Do You Want To Be Famous For?

by Paul Simister on July 20, 2011

Today I feature another excellent article from my good friend and mastermind partner Ian Brodie of IanBrodie.com who helps coaches and consultants get more clients. The article looks at your positioning or branding¬† in terms of what you want to be famous for? What big idea, concept or expertise do you want people to link […]

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Guru To The Internet Marketing Gurus

by Paul Simister on March 7, 2011

I was watching or listening to Rich Schefren recently and he talked about his positioning as the “guru to the Internet marketing gurus” which he picked up from someone. I think that someone is me. I did a quick search on “guru to the Internet marketing gurus” and many of the references come from my […]

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SEO expert Nikki Pilkington reminded me recently of the three words test. The idea is simple and works for business branding and personal branding. What three words do you want customers and clients to think of when they hear your name or think of you?

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