Rich Schefren – The Internet Marketing Strategist

I am a fan of Rich Schefren, known as the guru to the Internet marketing gurus.

I find that he and I think in the same way and I think his coaching program, the Business Growth System is excellent if you are building an Internet marketing business.

How To Differentiate Your Internet Marketing Business

by Paul Simister on August 5, 2011

If you are an Internet entrepreneur then you need to differentiate your business. The very way that the search engines work means that when the potential customer types in a search phrases, Google and the others will do their best to find the most relevant pages. That groups competitors together.


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From Origin Story To Core Myth

by Paul Simister on March 24, 2011

Many businesses have famous stories of how they began on their way to creating something significant – it’s called an origin story. Think of one of the hottest brands in the world, Apple and you’ve probably heard a story of how Steve Jobs and Steve Wozniak created the first personal computers in their parent’s garage. […]

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Your Core Concept

by Paul Simister on March 16, 2011

I want to tell you about an idea I learnt from one of my mentors, Rich Schefren. It’s called your Core Concept and it has the power to differentiate you in the minds of your potential customers and clients. The Core Concept is the big idea which is used throughout your marketing and goes deep […]


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Guru To The Internet Marketing Gurus

by Paul Simister on March 7, 2011

I was watching or listening to Rich Schefren recently and he talked about his positioning as the “guru to the Internet marketing gurus” which he picked up from someone. I think that someone is me. I did a quick search on “guru to the Internet marketing gurus” and many of the references come from my […]


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