Scott McKain

Scott McKain is the author of three books I’ve read and will be reviewing since he focuses on how you can make your business special and different.

The books are easy to read and hopefully you’ll find them inspiring. They are certainly not the dry, stuffy, theoretical academic startegy texts that I sometimes have to read.

All Business is Show Business by Scott McKain

by Paul Simister on May 20, 2011

The full title of this book by Scott McKain is All Business Is Show Business: Strategies For Earning Standing Ovations From Your Customers. All Business Is Show Business Review I enjoyed reading it and it covers three important concepts that I’ve blogged about before: A high concept – a short, powerful summary of what your […]

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High Concept – One Day To Save America

by Paul Simister on May 12, 2011

I’ve been reading the book, All Business Is Show Business by Scott McKain and one of the ideas I like in it is the High Concept. The high concept is a phrase used in the movie industry to quickly summarise what a film is about. Man eating sharks = Jaws Bomb on a bus = […]

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