small beats big

Battling Big Box by Henry Dubroff & Susan Marks

by Paul Simister on August 3, 2011

Battling Big Box: How Nimble Niche Companies Can Outmaneuver Giant Competitors by Henry Dubroff and Susan J Marks is supposed to be a book about how small businesses can get the better of the giant competitors in their market who appear to have all the advantages. Unfortunately it didn’t live up to expectations.

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Small Businesses Can Have A Competitive Advantage

by Paul Simister on August 3, 2011

I’m shocked when I talk to business owners who are under the mistaken belief that only big businesses can have a competitive advantage. It’s not true – you can have a small business with a strong and compelling competitive advantage and in many ways I think it’s much easier to develop a competitive edge in […]

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3 Marketing Secrets Stolen From My Local Coffee Shop

by Paul Simister on June 18, 2011

My first guest blogging article goes to my friend and mastermind partner Ian Brodie, of IanBrodie.com. Ian is an expert in helping consultants, coaches and other professionals to get more clients with his practical marketing and sales advice. When you read it, you’ll immediately see why I wanted to publish it on my Differentiate Your […]

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