social media

Marmite: A Classic Love It or Hate It Brand

by Paul Simister on March 2, 2011

I keep telling clients “no one buys OK”. To create a strong preference in buyers, you need to be prepared to have many others take a look and reject what you have to offer because you’re wrong for them. Bland and boring doesn’t cut it. The classic love it or hate it brand is Marmite.


Continue Reading