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Marmite: A Classic Love It or Hate It Brand

by Paul Simister on March 2, 2011

I keep telling clients “no one buys OK”. To create a strong preference in buyers, you need to be prepared to have many others take a look and reject what you have to offer because you’re wrong for them. Bland and boring doesn’t cut it. The classic love it or hate it brand is Marmite.

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