SPACE Matrix

The SPACE Matrix or the Strategic Position and Action Evaluation Matrix is a very useful technique to help you to discover an appropriate strategic thrust.

In this compendium of blog articles (which are unfortunately in reverse order), you’ll find an introduction to the SPACE matrix and then a more detailed look at the four dimensions of the SPACE matrix:

Industry Attractiveness
Competitive Advantage
Environmental Stability
Financial Strength

I find the SPACE matrix very useful for thinking about the overall thrust for a business strategy. While most businesses want to be adventurous and to grow, it often isn’t appropriate.

The SPACE matrix helps to decide whether a aggressive startegy is reasonable or whether the business should be thinking of a competitive strategy, conservative strategy or defensive strategy. Sometimes it is better to work with the strengths the business has, other times the focus can be on improving weaknesses that are holding the business back.

Financial Strength In The SPACE Matrix

by Paul Simister on November 24, 2011

The SPACE or Strategic Positioning matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for financial strength. Financial Strength In The SPACE Matrix According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, […]

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Competitive Advantage In The SPACE Matrix

by Paul Simister on November 17, 2011

The SPACE matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for competitive advantage. Competitive Advantage In The SPACE Matrix According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, Rowe, Mason, Dickel, […]

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The SPACE matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for industry attractiveness. Industry Attractiveness In The SPACE Matrix According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, Rowe, Mason, Dickel, […]

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Environmental Stability In The SPACE Matrix

by Paul Simister on November 2, 2011

The SPACE matrix assesses a business along four dimensions to find an appropriate strategic thrust and in this article, we’ll look at the SPACE factors for environmental stability. Environmental Stability In SPACE According to the creators of the Strategic Position and Action Evaluation Matrix, (Strategic Management – A Methodical Approach”, Rowe, Mason, Dickel, Mann and […]

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Conservative Strategy In The SPACE Matrix

by Paul Simister on October 22, 2011

The SPACE Matrix or more formally, the Strategic Position and Action Evaluation Matrix recommends one of four basic strategic approaches for a business and today I’m going to focus on the Conservative Strategy dimension. This is when the business is in a good position in  its financial strength and environmental stability but its market offers […]

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Aggressive Or Offensive Strategy In Business & Marketing

by Paul Simister on October 13, 2011

Effective strategy is a mixture of defensive strategy and aggressive strategy / offensive strategy to help a business to protect what it’s got and then to make gains in a competitive market. Use The SPACE Matrix To Check If An Aggressive Strategy is Appropriate The Strategic Position and Action Evaluation Matrix (SPACE Matrix) is a […]

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Competitive Strategy In The SPACE Matrix

by Paul Simister on October 7, 2011

The SPACE Matrix or more formally, the Strategic Position and Action Evaluation Matrix recommends one of four basic strategic approaches for a business and today I’m going to focus on the Competitive Strategy dimension. This is when the business is in a good position in its marketplace but its financial strength is insufficient to compensate […]

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Defensive Strategy in Marketing & Business

by Paul Simister on September 9, 2011

It’s important to recognise when a defensive strategy is the sensible approach in marketing and business. I use the SPACE analysis matrix to help ground management’s natural desire for growth and profit improvement and put it into perspective of the realities of the existing situation. Defensive Strategy In SPACE A defensive strategy is recommended by […]

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The Strategic Position and Action Evaluation Matrix or SPACE analysis matrix is a super technique for evaluating the sense and wisdom in a particular strategic plan. It was developed by strategy academics Alan Rowe, Richard Mason, Karl Dickel, Richard Mann and Robert Mockler and I don’t understand why it isn’t hugely popular. Introduction To The […]

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