Strategy Matrix

Perhaps it’s the consultant in me but I love a good strategic matrix.

Using normally a 2×2 or 3×3 format, strategic matrix can contrast different dimensions in a way that presents the different options clearly and quickly and it provides insight into combinations which work well and which create problems.

Customer Value Performance Matrix

by Paul Simister on October 25, 2011

I learnt about the Customer Value Performance Matrix from reading Customer Power by David Swaddling and Charles Miller which they called the Customer Perceived Value Performance Matrix. It is another 2 x 2 matrix – like the Innovator’s Portfolio Matrix – that I find myself wondering “why didn’t I think of this?”

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The Innovator’s Portfolio Matrix

by Paul Simister on September 27, 2011

When I was reading Business Innovation For Dummies by Alexander Hiam, I came across the Innovator’s Portfolio Matrix. I think it’s a powerful way to think about differentiation in your product mix. What Is The Innovator’s Portfolio Matrix? It is a 2 x 2 matrix (much loved by strategy consultants of course) with uniqueness on […]

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Ansoff Growth Matrix – Four Ways To Grow A Business

by Paul Simister on September 5, 2011

The Ansoff Growth Matrix is also known as the Ansoff Product-Market Growth matrix or the Four Ways To Grow A Business model. This is not to be confused with the Three Ways To Grow A Business model from marketing consultant Jay Abraham which is another, more tactical way to think through business growth issues. It […]

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The strategy canvas is an essential tool to help you focus on establishing a differentiation based competitive advantage. It goes by different names –  W. Chan Kim and Renee Mauborgne call the Strategy Canvas in Blue Ocean Strategy, Cliff Bowman calls the Customer Matrix, I call a Customer Value Attribute Map and others call it […]

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One of the most popular tools in business planning and strategic planning is SWOT Analysis. What is SWOT Analysis? SWOT stands for: Strengths – factors that are good in the business now . Weaknesses – factors that are bad in the business now . Opportunities – factors that could be good in the future . […]

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The Competitive Advantage Matrix (also known as the Advantage Matrix or even the Strategic Environments Matrix) is one of the more interesting generic strategy models and was created by the famous strategy consulting firm, the Boston Consulting Group (BCG). The Two Dimensions Of the Competitive Advantage Matrix This is a two by two matrix which […]

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A Customer Value Map Clarifies Your Position

by Paul Simister on March 22, 2011

There are many ways to differentiate a business and one of the easiest to understand is to find a new position on the customer value map. What Is A Customer Value Map? It’s a graphical representation of your market with price on one axis and customer value (what the customer gets for his or her […]

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How Important Is Your Differentiation?

by Paul Simister on February 23, 2011

I believe every business needs to have some way to differentiate itself from competitors who are equally eager to snare business from customers. Your task is to communicate your differentiation quickly and effectively so your customers understand and appreciate why they should buy from you. First list down all your features about your product or […]

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Stuck In The Middle Of Porter’s Generic Strategies

by Paul Simister on February 14, 2011

Harvard professor and world famous business strategist Michael Porter has a simple view to business and how you can generate superior returns from your business – the generic strategies –  but you can get stuck in the middle, not one thing or the other. These ideas were introduced in the book Competitive Strategy by Michael […]

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