I read a lot of strategy books but I’ve discovered that different books suit different audiences.
A strategy textbook needs to have a broad coverage of the strategy theory which is well referenced to other works. Usually strategy textbooks will be summaries of the current state of strategy thinking rather than pushing their own agenda or extending the strategy debate.
In contrast a strategy book for business owners and managers will be much less technical and have more emphasis on “how to do” strategy.
Other strategy books are focused on a narrower subject, either written for an academic audience or managers. For example, I really like the classic books by Michael Porter, Competitive Strategy and Competitive Advantage. These are academic but I don’t consider them to be general strategy textbooks.
I was lucky because Contemporary Strategy Analysis by Robert Grant was the core text book for my MBA strategy module at the Manchester Business School. I was in Waterstones yesterday and it still looks the best of the strategy text books to me. Its big rival was Exploring Corporate Strategy but I think this is […]
“Competitive and Corporate Strategy” by Cliff Bowman and David Faulkner is a terrific book. This lost classic is my all time favourite book about business strategy. It is even better than Michael Porter’s exceptional books “Competitive Strategy” and “Competitive Advantage” which did so much to make strategy such a compelling subject. Sadly Competitive & Corporate […]
Exploring Corporate Strategy by Gerry Johnson, Kevan Scholes and Richard Whitington is a core text in many of the UK MBA courses and whilst it is now in the 8th edition and I read it some time ago, I was overwhelmed by how dull it was. Exploring Corporate Strategy is a strategy text book and […]