The New 7 S Model

by Paul Simister on October 16, 2011

Richard D’Aveni argues that in Hypercompetition, the opposition can use the old 7-s framework against the firm because it makes the business predictable so he came up with the new 7 S model.

The New 7 S

  • Superior stakeholder satisfaction
  • Strategic soothsaying
  • Positioning for speed
  • Positioning for surprise
  • Shifting the rules of competition
  • Signalling strategic intent
  • Simultaneous and sequential strategic thrusts

The first two create a vision for market disruption, the third and fourth are key capabilities to use across markets and the final three are disruptive tactics in a hypercompetitive environment.

My Thoughts On The New 7 S Model

The New 7 S model gains attention because it uses the same alliteration as the original but I believe Richard D’Aveni makes an interesting point. When competition become intense, the easiest competitors to beat are those who are predictable because you understand where they are going and how they will try to achieve their aims. You can have appropriate offensive strategies and defensive strategies in place to reduce the effectiveness of what they do.

Paul Simister is a business strategy coach who helps business owners to differentiate their businesses and develop winning strategies. Get your free copy of the ebook The Six Steps Profit Formula.

The Best Of The Differentiate Your Business Blog

If you’ve enjoyed this article about the “new 7 S Model” created by Richard D’Aveni, I think you’ll enjoy these popular articles:

Value Chain Analysis

The Customer Value Matrix

Strategic Positioning Matrix

The Threat Of New Entrants

How Much Will Your Business Results Improve When You Know More About The Strategies For Profitable Growth?

I invite you to take a 30 day trial of my small business growth membership club at so that you can see for yourself the benefit of applying more and better strategies and tactics for profitable growth.

new 7 s

{ 1 comment… read it below or add one }

Timothy November 19, 2011 at 10:41 pm

The good thing about this new model is that it can be applied to almost any organizational or team effectiveness issue. By analyzing the elements and the factors we can really move our organization or team forward with this 7 S model.


Leave a Comment

Previous post:

Next post: