I must admit that I am fascinated by my Google Analytics statistics – numbers and marketing combined – wow.
But is your target market connecting with you as well as it could?
Wikipedia lists the top English speaking countries although the numbers don’t make it clear for how many are likely to be using English to search the Internet.
- USA – 251 m – 215 m as the first language
- India – 125 m – less than 1 m as the first language
- Philippines – 90 m – 3 m
- Nigeria – 79 m – 4 m
- UK – 60 m – 58 m
- Germany – 46 m – less than 1 m
- Canada – 25 m – 18 m
- France – 23 m
- Pakistan – 18 m
- Australia – 17 m – 15 m
- Italy – 17 m
- The Netherlands – 14 m
- South Africa – 14m – 4 m
- Spain – 12 m
- Turkey – 12 m
That might help to put your website traffic numbers into more perspective.
It also helps you to decide you your website needs to be offering translations into other popular languages.
The five most popular most popular languages are:
What’s this got to do with differentiation?
You could have an advantage by presenting your business in the language which best suits your possible customers’ preferences. It reduces one of the hurdles to buying and shows that you are focused on their needs and value their convenience.
The top ten countries who read this blog are:
- The UK
- The USA
- South Africa
That makes a lot of sense when the domain name, differentiateyourbusiness.co.uk helps UK based Internet searches and unfortunately hinders other parts of the world. That’s fine for me because I only provide my coaching in the UK.
Paul Simister is a business strategy coach who helps business owners to differentiate their businesses and develop winning strategies. Get your free copy of my ebook The Six Steps Profit Formula.
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