Marketing Bingo, Yellow Pages Bingo Or Website Bingo

by Paul Simister on February 14, 2011

Management-speak bingo is a fun game employees can play while listening to senior executives give a rallying call to the troops.

They pick ten popular management buzzwords or phrases along with their fellow players and wait for the esteemed leader to call them out.

If one gets a full house – every phrases they’ve selected has been mentioned – then they win.

That may seem silly to you as a small business owner – although I’m sure you’re hoping that your staff don’t play management speak bingo on you – bit what if you’re doing it to yourself in your marketing.

I have a variation on the management-speak bingo game called Marketing Bingo, Yellow Pages bingo or Website bingo, depending on which is your main source of leads who are looking for what you sell.

This time you select the five or ten words or phrases which best describe your business – they will be on your website home page and Yellow Pages advertisement won’t they?

And then you play Bingo by seeing how often they appear on your competitors yellow pages and websites.

In my Marketing bingo game, you’re not looking for the words to be repeated. Just the opposite.

You win if half or more of your keywords are not used by competitors.

That means that your message is different and has a chance of standing out and attracting attention.

But if more than half your keywords are also used by competitors, then your marketing messages merge into one and your customers get confused.

And a confused customer is a reluctant buyer.

Here is an example of Marketing Bingo – Yellow Pages Bingo For Accountants

Paul Simister is a differentiation coach who helps small business owners to profit from differentiating their businesses, being distinctive in the eyes of their customers and standing out in a crowded marketplace.

You too can move past your profit tipping point by answering the seven big questions of business success.

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